ICE Totally Gaming 2018

Yet another exciting show

All About Networking

With three days of early mornings meetings, and all day running we followed the advice of the ICE veterans and made sure not to miss on the all those important coffees.


Mornings meetings were all about platform and payment solution providers. All that information goes much smoother with good coffee.

E16 Café

Mobile games are the hottest item this year. Excellent hidden spot for tête-à-tête meetings and catchup with colleagues from the mobile gaming area.

Stay Focused

Afternoon meetings were as intensive as the morning ones. Continue to explore new solutions and products.

Buzz words this year

Blockchain, eSports, Pulse, Multi-channel.


From Refining the Affiliate Ecosystem, ICE VOX and free ICE seminars – there were plenty of opportunities to learn about new trends and developments. We loved the World Regulatory Assembly all-round review on current and future Gaming regulation. The place to present new innovative ideas by start-ups was Pitch ICE and it did bring the spotlight on some interesting concepts.


Visiting all exhibitors stands is merely impossible, and having already some previous experience we decided to split the space with some strategy and focus on different areas in separate days. Crucial points for navigations were IGT, Playtech, Microgaming at one side, and Perform, Novomatic and Racing Post Cafe on the south side. This year we found strong presence of platform providers with interesting solutions of cross-platform technology and customisation.


Perhaps the most valuable ICE experience is the opportunity to have so many experts, and business partners, just friends and colleagues at one place. We enjoyed hugely learning about the latest products from SBTech’s Pulse, and hot games from Yggdrasil, NetEnt, NYX, SG. Mobile games were at the peak of the interest at this show and we discovered huge potential for what TCM has to offer.